下面是小编为大家整理的研学旅游主体间互动、游客感知价值与行为意向关系研究,供大家参考。
研
究
生
毕
业
论
文
（申请硕士学位）
论文题目
研学旅游主体间互动、游客感知
价值与行为意向的关系研究 作者姓名
赵
琳 专业名称
人文地理学 研究方向
旅游地理与旅游规划 指导教师
章锦河
教授
2020 年 年 5 月 月 25 日
学
号：MG1727043 论文答辩日期: 2020 年 年 5 月 月 25 日 指
导
教
师
：
（签字）
南京大学硕士学位论文
研学旅游 主体间 互动 、 游客 感知价值
与 行为意向的关系研究
作者：赵 琳 导师：章锦河 教授 南京大学地理与海洋科学学院
The Relationship Among
Intersubjective Interaction, Tourists’ Perceived Value and Behavioral Intention of Study Tourism By Zhao Lin Supervised by Prof. Zhang Jinhe
School of Geography and Ocean Science Nanjing University
A Thesis Submitted for the Degree of Master of Geography May 2020
本研究得到国家自然科学基金项目资助
国家公园旅游生态补偿标准的测度模型
及机制研究
NSFC NO. 41771147
谨此致谢！
南京大学学位论文原创性声明
本人郑重声明：所呈交的学位论文，是本人在导师的指导下，独立进行研究工作所取得的成果。尽我所知，除文中已经注明引用的内容外，本论文不包含任何其他个人或集体己经发表或撰写过的作品成果。对本文的研究做出重要贡献的个人和集体，均已在文中以明确方式说明并且表达了谢意。
研究生签名：
日期：2020 年 5 月 25 日
南京大学学位论文使用授权声明
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南京大学硕士学位论文
研学旅游主体间互动、游客感知价值与行为意向的关系研究 I
南京大学研究生毕业论文中文摘要首页用纸
毕业论文题目：研学旅游主体间互动、游客感知价值与行为意向的关系研究
人文地理学专业
2017 级
硕士生姓名：赵 琳
指导教师（姓名、职称）：章锦河
教授
摘
要
研学旅游是一种将旅游与教育领域深度结合的新型旅游形式，为实现素质教育找到了一个新的突破口。随着相关政策的推动，近年来研学旅游的快速发展引发了广泛关注，但研学旅游在逐渐成为旅游业新增长点的同时，存在的问题也制约着其发展，研学旅游是什么？学什么？如何做？亟待达成共识。因此，明晰游客通过研学旅游获得的价值和意义，评价研学旅游的体验质量，是研学旅游研究中所要重点关注的问题。根据价值共创理论，价值产生于互动过程，互动是价值共创的核心，互动是影响感知价值生成的重要因素，互动行为和感知价值在一定程度上决定了游客的行为意向。基于此，本文尝试回答四个研究问题：第一，研学旅游主体间的互动行为分为哪些类型，具体内容是什么？第二，研学旅游中游客的感知价值具体包含哪些维度，各维度感知价值有何差异？第三，游客的个体差异对互动行为、感知价值和行为意向有何影响？第四，研学旅游主体间互动、游客感知价值与行为意向的关系如何？ 本文在对国内外研学旅游研究进展、旅游互动行为、游客感知价值以及旅游行为意向等相关研究成果进行系统梳理的基础上，依托价值共创理论、社会互动理论和社会交换理论，采用文献分析法、深度访谈法、问卷调查法、参与式观察法、数理统计法等方法研究方法，剖析了研学旅游主体间互动行为和游客感知价值的结构维度，建构了研学旅游“互动—感知价值—行为意向”的理论框架，采用问卷数据进行了实证分析，探究了研学旅游主体间互动、游客感知价值与行为意向的关系，验证了关系模型和相关假设，得出以下研究结论: （1）研学旅游主体间的互动行为可以分为产品互动、人际互动和服务互动三个维度。这三个维度基本涵盖了研学旅游中“人—物—人”之间的互动关系。本文通过质性研究，采用参与式观察等方法构建了研学旅游主体间互动行为的结
南京大学硕士学位论文
研学旅游主体间互动、游客感知价值与行为意向的关系研究 II
构维度和指标体系，经过实证分析验证了互动行为量表的科学性。在研学旅游中，主体间互动行为的频率为：服务互动>人际互动>产品互动。
（2）研学旅游的游客感知价值包括功能价值、情感价值、社会价值、教育价值和成本价值五个维度。本文通过文献分析等方法，归纳出研学旅游中游客感知价值的维度和来源，经过实证研究验证了游客感知价值量表的科学性。在研学旅游中，游客各维度的感知价值程度不同，具体表现为：教育价值>情感价值>社会价值>功能价值>成本价值。
（3）性别、年龄、文理科、独生子女、学生干部、旅游频率、曾经到访、参加过研学旅游的次数这些个体差异对各研究变量的影响存在差异。其中，男性、理科生、年龄大于 16 岁、非学生干部、独生子女、旅游频率低于一年 1 次、没有到访过旅游目的地、有 2—4 次研学旅游经验的游客，对于研学旅游的体验水平较好。
（4）本研究构建了研学旅游主体间互动、游客感知价值与行为意向之间的影响关系模型，运用回归分析和路径分析对变量之间的关系进行了探索性研究，得出的结论有：产品互动和人际互动对行为意向有显著的正向影响；产品互动对功能价值、情感价值、社会价值和教育价值有显著的正向影响，人际互动对情感价值、社会价值、教育价值和成本价值有显著的正向影响，服务互动对功能价值、情感价值、社会价值和教育价值有显著的正向影响；情感价值、社会价值和教育价值对行为意向有显著的正向影响，成本价值对行为意向有显著的负向影响。可以通过一系列实践措施，促进研学旅游的良性互动，增强游客感知价值，使其产生积极行为意向，提升研学旅游体验质量。
基于以上研究结论，本文进一步探索了研学旅游主体间的价值共创机制，提出了研学旅游主体间价值共创 ST-DART 模型，从内容、形式和政策方面，提出了未来研学旅游健康可持续发展的策略。
关键词：研学旅游；互动行为；感知价值；行为意向；价值共创
南京大学硕士学位论文
研学旅游主体间互动、游客感知价值与行为意向的关系研究 III
南京大学研究生毕业论文英文摘要首页用纸
THESIS: The Relationship Among Intersubjective Interaction, Tourists’ Perceived Value and Behavioral Intention of Study Tourism SPECIALIZATION：Human Geography POSTGRADUATE ：
Zhao Lin MENTOR ：
Prof. Zhang Jinhe
ABSTRACT Study tourism is a new form of tourism which combines tourism and education deeply, and it has found a new breakthrough for the realization of quality education. With the promotion of relevant policies, the rapid development in recent years has aroused widespread concern. Although, study tourism has gradually become a new growth point of tourism, the existing problems also restrict its development. What is study tourism? What to learn? How to do it? There is an urgent need for consensus. Therefore, to clarify the value and significance of study tourism and evaluate the quality of experience are the issues to be concerned in study tourism research. According to the theory of value co-creation, value comes from the process of interaction. Interaction is the core of value co-creation. Interaction is an important factor affecting perceived value. Interactive behavior and perceived value determine the behavioral intention of tourists to a certain extent. Based on this, this paper attempts to answer four research questions: first, what are the types and contents of the interaction among the study tourism subjects? Second, what are the perceived values of tourists and what are the differences among the dimensions? Third, what is the impact of individual differences on interaction, perceived value and behavioral intention? Fourth, what is the relationship among intersubjective interaction, tourists’ perceived value and behavioral intention in study tourism? Based on the literature review of the research progress of study tourism, tourism interaction behavior, tourists" perceived value and tourism behavior intention, relying on the theory of value co-creation, social interaction theory and social exchange theory,
南京大学硕士学位论文
研学旅游主体间互动、游客感知价值与行为意向的关系研究 IV
applies documentary review, inquiries, questionnaire investigation, participatory observation, mathematical statistics and other methods. This paper constructs the theoretical framework of "interaction—perceived value—behavioral intention" of study tourism based on the structural dimensions of interaction behavior between subjects and perceived value of tourists, and makes empirical analysis with questionnaire data to explore the relationship between interaction between subjects, perceived value of tourists and behavioral intention in study tourism, and verifies the relationship model and relevant assumptions, and concludes the following research results: (1) Study tourism interaction can be divided into three dimensions: product interaction, interpersonal interaction and service interaction. These three dimensions basically cover the interaction between "people, things and people" in study tourism. Through qualitative research and participatory observation, this paper constructs the structure dimension and index system of study tourism interaction behavior, and verifies the scientific of study tourism interaction behavior scale through empirical analysis. In study tourism, the frequency of interaction is: service interaction > interpersonal interaction > product interaction. (2) The tourists’ perceived value of study tourism can be divided into five dimensions: functional value, affective value, social value, educational value and cost value. This paper summarizes the dimensions and sources of study tourism perceived value through literature analysis, and verifies the scientific of study tourism perceived value scale through empirical research. The perception degree of each dimension of perceived value is different, which is embodied in: educational value > affective value > social value > functional value > cost value. (3) Gender, age, arts and science, the only child, student cadres, tourism frequency, have visited, times of participating these individual differences have different effects on each research variable. Among them, men, science students, non-cadres, only children, tourists with frequency less than once a year, who have not visited the tourist destination, and who have 2-4 times of tourism experience, have a better overall
南京大学硕士学位论文
研学旅游主体间互动、游客感知价值与行为意向的关系研究 V
experience level of study tourism. (4) This study constructs a model of the relationship among intersubjective interaction, tourists’ perceived value and behavioral intention of study tourism. Regression analysis and path analysis are used to explore the relationship between variables. The conclusions are as follows: Product interaction and interpersonal interaction have a significant positive impact on behavioral intention; Product interaction has a significant positive impact on functional value, affective value, social value and educational value; Interpersonal interaction has significant positive effect on affective value, social value, educational value and cost value; Service interaction has significant positive effect on functional value, affectiv...